Five hard lessons from Allbirds’ 99% stock plunge and $39 million fire sale - Fortune

Corroborated by 9 sources from 9 publishers

uspolitics2d ago

TL;DR

American Exchange Group plans to acquire the assets of Allbirds, the struggling shoe brand, in a $39 million deal. The sale, negotiated by a special committee of independent directors, is subject to approval by the brand’s shareholders. The deal, which could see price adjustments before closing, is expected to be finalized in the second quarter of 2026 and will include a winding down of the public company.

Sources

1

Yahoo Finance News

https://finance.yahoo.com/markets/stocks/articles/american-exchange-group-inks-39-232517384.html

4d ago

2

Bloomberg Industries

https://www.bloomberg.com/news/articles/2026-03-31/allbirds-to-be-bought-by-american-exchange-for-39-million

4d ago

3

Investing.com News

https://www.investing.com/news/stock-market-news/american-exchange-group-to-buy-sneaker-maker-allbirds-for-39-million-4589097

4d ago

4

TechCrunch

https://techcrunch.com/2026/03/30/allbirds-is-selling-for-39-million-it-raised-nearly-10-times-that-amount-in-its-ipo

4d ago

5

TechCrunch

https://techcrunch.com/2026/03/30/allbirds-is-selling-for-39-million-it-raised-nearly-10-times-that-amount-in-its-ipo

4d ago

6

Yahoo Finance News

https://finance.yahoo.com/markets/stocks/articles/allbirds-sell-assets-american-exchange-121123818.html

3d ago

7

Bloomberg

https://www.bloomberg.com/news/articles/2026-03-31/allbirds-to-be-bought-by-american-exchange-for-39-million

3d ago

8

Dow Jones U.S. Business

https://www.wsj.com/business/retail/allbirds-the-tech-bro-favorite-once-valued-at-4-billion-just-sold-its-assets-for-next-to-nothing-605e3216?mod=pls_whats_news_us_business_f

3d ago

9

The New York Times (Business)

https://www.nytimes.com/2026/03/31/business/allbirds-sold-39-million.html

3d ago

10

WWD

http://wwd.com/footwear-news/shoe-industry-news/sneaker-allbirds-missteps-expansion-stores-acquisition-1238694185

3d ago

11

Fortune

https://fortune.com/2026/04/01/allbirds-fire-sale-stock-plunge-39-million

2d ago

12

Fortune

https://fortune.com/2026/04/01/allbirds-fire-sale-stock-plunge-39-million

2d ago

13

The Guardian (World)

https://www.theguardian.com/business/2026/apr/02/eco-shoe-brand-allbirds-sold-american-exchange-group

1d ago