Is the UK falling out of love with social media?

TL;DR

Fewer Americans Plan to Travel After Surging Fuel Costs Hit Budgets Fewer adults in the UK are posting, commenting on, or sharing material on social media - while AI use is up and the majority of people worry about their screentime - according to Ofcom. Across the UK, 49% of respondents said they actively post on platforms such as Instagram, Facebook and X, down from 61% the previous year, according to the regulator's latest survey of online habits and usage. Ofcom said this, and its finding some people were choosing to post less permanent content, indicated a rise in "passive" social media use.