Grass-fed claim could mislead consumers, Fonterra admits

TL;DR

New Zealand’s Fonterra admits ’grass-fed’ label may mislead shoppers after Greenpeace lawsuit Fonterra has settled a suit with Greenpeace, after admitting grass-fed claims on the dairy group's butter packaging could mislead consumers. Greenpeace Aotearoa sued the company in 2024, alleging it breached the law by using ‘100% New Zealand’ and ‘Grass Fed’ claims on its Anchor butter label sold locally between December 2023 and April 2025. The environmental group argued the label was “misleading” as the cows’ diets included supplementary feed such as imported palm kernel.