Meta is testing an Instagram Plus subscription service with exclusive features
Corroborated by 3 sources from 3 publishers
globaltech9h ago
TL;DR
Reports differ across sources; according to engadget.com, it buys longer Stories posts, rewatch stats and the ability to peek at a Story without showing up in the viewer list.
Sources
1
TechCrunch
https://techcrunch.com/2026/03/30/meta-starts-testing-a-premium-subscription-on-instagram
9h ago
2
Engadget
https://www.engadget.com/social-media/meta-is-testing-an-instagram-plus-subscription-service-with-exclusive-features-181215180.html?src=rss
9h ago
3
Bloomberg Technology
https://www.bloomberg.com/news/articles/2026-03-30/instagram-testing-new-premium-subscription-offering
7h ago