Pernod Ricard in merger talks with Jack Daniel's maker Brown-Forman
Corroborated by 4 sources from 4 publishers
TL;DR
Reports differ across sources; according to cnbc.com, france's Pernod Ricard and Jack Daniel's owner Brown-Forman are in discussions about a possible merger, the companies said on Thursday, a move that would unite the world's second-largest spirits maker with the largest producer of American whiskey.
Sources
1
Investing.com News
https://www.investing.com/news/stock-market-news/pernod-ricard-shares-rise-after-merger-talks-confirmed-4584254
2
Dow Jones U.S. Business
https://www.wsj.com/business/retail/pernod-ricard-shares-pare-losses-as-investors-warm-to-mooted-brown-forman-tie-up-d39444a3?mod=pls_whats_news_us_business_f
3
Financial Times Companies
https://www.ft.com/content/24385f9d-e66e-403e-a911-e79dcc444025
4
CNBC 100003114
https://www.cnbc.com/2026/03/27/pernod-ricard-in-merger-talks-with-jack-daniels-maker-brown-forman.html