Apple To Hold Product Event On October 28
Corroborated by 4 sources from 4 publishers
TL;DR
Apple has sent invites to a second product launch this month, and it’s scheduled for October 28th at 1PM ET in Los Angeles. Apple teases MacBook Pro event next week Following Apple’s smart home-focused launch earlier in the month, Apple is hosting another product event soon.
Sources
1
The Verge (Tech)
https://www.theverge.com/tech/1013028/apple-second-october-product-launch-announcement
2
Engadget
https://www.engadget.com/2290401/apple-pro-and-tell-event-october-28-announcement
3
Bloomberg Technology
https://www.bloomberg.com/news/articles/2026-10-19/apple-announces-oct-28-event-for-touch-screen-macbook-pro
4
CNBC Top News
https://www.cnbc.com/2026/10/19/apple-product-launch-event-oct-28-analysts-expect-touchscreen-laptop.html