Not just buying 'things': Why China's emotional economy is on the rise

Corroborated by 1 source from 1 publisher

asiabusiness3h ago

TL;DR

According to cnbc.com, 28-year-old Rebecca Zhou, born in China's Sichuan province, owns an assortment of Moomin merchandise — bags, mugs, and figurines featuring the white hippo-looking cartoon character from Finland — that she has accumulated over the years.

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