Audi introduces new compact EV in bid to boost European sales

TL;DR

By Gilles Guillaume PARIS, Sept 7 (Reuters) - Premium German car brand Audi on Monday introduced a new compact electric vehicle to boost its presence at the smaller end of the European market, where Chinese automakers are launching more affordable models, and help revive its global sales. Sales at Audi, a unit of Volkswagen, have fallen for two consecutive years and slid 7% in the first half of 2026 as fierce competition in China and U.S. tariffs hit demand.