- Published Xbox said the limits were due to the rising cost of cloud gaming, and they would allow the firm

Corroborated by 2 sources from 2 publishers

globaltech8h ago

TL;DR

- Published Xbox said the limits were due to the rising cost of cloud gaming, and they would allow the firm to "continue to invest" in the service's "reliability and performance". Cloud gaming allows players to stream and play games online from a remote server using a phone, tablet or controller, rather than downloading and running it on a PC or console at home. Premium users will get 10 hours, while those on the basic Essential tier will get five hours a month before they have to pay for extra time.

Sources