Celsius Touts Sugar-Free Energy Surge, Pepsi “Category Captaincy” at UBS Consumer Conference

TL;DR

Reports differ across sources; according to finance.yahoo.com, key Points - Celsius says energy is now a “daily lifestyle routine” and the biggest growth driver in beverages, citing that about 54% of liquid refreshment beverage growth comes from energy and that 85% of energy drink growth is sugar-free, which aligns with its portfolio positioning.