Ads Decoded episode 4 explores how to fuel your bidding and budgeting for better campaign performance.

Corroborated by 1 source from 1 publisher

globalpolitics3/11/2026

TL;DR

According to blog.google, think you need weeks of data before using Smart Bidding.

Google Blog

https://blog.google/products/ads-commerce/bidding-and-budgeting-with-ai