British American Tobacco to slash 9,000 jobs as it turns to AI
Corroborated by 4 sources from 4 publishers
TL;DR
Reports differ across sources; according to theguardian.com, british American Tobacco (BAT) will cut about a fifth of its 47,000-strong workforce this year, as the cigarette-maker looks for ways to push down costs and become more “technology enabled”.
Sources
1
The Guardian (World)
https://www.theguardian.com/business/2026/jun/29/british-american-tobacco-bat-cut-jobs-ai
2
Financial Times Companies
https://www.ft.com/content/f457d335-eb92-4e1e-8d33-04e5ed2fca8f
3
BBC News
https://www.bbc.co.uk/news/articles/c3vyen243dno?at_campaign=rss&at_medium=RSS
4
Yahoo Finance News
https://finance.yahoo.com/markets/stocks/articles/british-american-tobacco-cut-9-122324057.html
5
BBC News
https://www.bbc.co.uk/news/articles/c3vyen243dno?at_campaign=rss&at_medium=RSS
6
The Guardian (World)
https://www.theguardian.com/uk-news/2026/jun/29/uk-state-threats-bill-could-pull-british-journalists-into-terror-prosecutions-experts