Apple lifts prices on MacBook and iPad due to memory crunch, hints at more to come
Corroborated by 4 sources from 4 publishers
TL;DR
Reports differ across sources; according to cnbc.com, apple on Thursday announced price hikes on MacBook and iPad, its first formal move to pass higher memory and storage costs on to consumers after CEO Tim Cook said price increases had become unavoidable.
Sources
1
Bloomberg Technology
https://www.bloomberg.com/news/articles/2026-06-25/apple-raises-mac-and-ipad-prices-to-counter-memory-shortages
2
Dow Jones U.S. Business
https://www.wsj.com/tech/apple-raises-prices-on-macs-ipads-by-200-or-more-on-some-models-a7463f99?mod=pls_whats_news_us_business_f
3
Financial Times Companies
https://www.ft.com/content/0f067265-2baf-4b6e-8fb2-ed56daef6f3c
4
CNBC Top News
https://www.cnbc.com/2026/06/25/apple-macbook-ipad-price-hike-memory.html