UBS maintains Salesforce stock rating after $3.6 billion Fin deal

Corroborated by 2 sources from 2 publishers

globalpolitics4h ago

TL;DR

UBS maintains Salesforce stock rating after $3.6 billion Fin deal Salesforce has agreed to acquire Fin, formerly known as Intercom, for approximately $3.6bn, in a move to strengthen its AI agent capabilities for customer service operations. The purchase price is subject to customary adjustments. The system is powered by Fin’s proprietary Apex AI model, which is designed specifically for customer support workflows.

Sources