General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops to Local Tea Brand Ningji

Corroborated by 4 sources from 4 publishers

asiabusiness2d ago

TL;DR

General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops to Local Tea Brand Ningji General Mills sells Häagen-Dazs ice cream stores in China General Mills is selling its Häagen-Dazs ice cream shops in China to a group of investors that includes a Chinese tea brand HONG KONG -- General Mills is selling its Häagen-Dazs ice-cream shops in mainland China to an investor group that includes Chinese tea brand Ningji. Minneapolis-based General Mills said in a statement late Monday that the deal will allow the buyers to exclusively sell the Häagen-Dazs brand in ice cream shops and gifting businesses across mainland China. General Mills will continue to sell Häagen-Dazs ice cream to Chinese retail and food service operations.

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