Kroger CEO Greg Foran plans major price reduces to rival Walmart

TL;DR

Kroger Plans Biggest Price Cuts In Years to Take On Walmart, Costco Kroger is preparing to cut prices across thousands of products as new CEO Greg Foran works to reclaim ground lost to rivals including Walmart, Costco, and Aldi, according to Reuters. Speaking to Bloomberg in his first interview since taking the job in February, Foran described a staged approach: test the price cuts first, then expand them incrementally. "The reality is, the basket has to come down.