Massive queues shut Swatch stores as hundreds clamour for £335 limited edition watch
Corroborated by 5 sources from 5 publishers
TL;DR
- Watch fans are camping outside Swatch in Time Square for its Royal Pop launch with Audemars Piguet. - They've been lined up for days at Swatch locations nationwide. - The Royal Pop pocket watches sparked opinions, excitement, and lines ahead of their release.
Sources
1
Business Insider Markets News
https://www.businessinsider.com/swatch-audemars-piguet-watch-fans-camp-in-times-square-2026-5
2
Forbes Business
https://www.forbes.com/sites/claraludmir/2026/05/15/should-haute-horlogerie-collide-with-pop-culture-audemars-piguet-seems-to-think-so
3
CNBC 100004038
https://www.cnbc.com/video/2026/05/15/should-investors-buy-the-tech-pullback-cnbcs-investment-committee-weighs-in.html
4
BBC News
https://www.bbc.com/news/articles/c1d2qldr0yko?at_campaign=rss&at_medium=RSS
5
BBC News
https://www.bbc.com/news/articles/c1d2qldr0yko?at_campaign=rss&at_medium=RSS
6
The New York Times (Business)
https://www.nytimes.com/2026/05/16/business/swatch-audemars-piguet-watch-launch-closures.html