Amazon is adding a vertical video feed to Prime Video
Corroborated by 3 sources from 3 publishers
globaltech8h ago
TL;DR
The people have spoken, and their message is clear: Rotating a phone into landscape is just too dang hard. Amazon is the latest company to adopt a TikTok-like vertical short-form video, in the form of Prime Video's new Clips feature. The short-form video feed is a new addition to Prime Video's mobile home page.
Sources
1
Engadget
https://www.engadget.com/2168176/prime-video-is-adding-a-tiktok-like-feed
8h ago
2
The Verge (Tech)
https://www.theverge.com/streaming/927327/amazon-prime-video-vertical-video-feed
7h ago
3
TechCrunch
https://techcrunch.com/2026/05/08/prime-video-follows-netflix-and-disney-by-adding-a-tiktok-like-clips-feed-in-its-app
6h ago